The more it changes, the more it stays the same.

I had the incredible opportunity to participate in an online course that introduced us to the Semantic Kernel and building AI-Based Apps. However, I was captivated by John Maeda, a design wizard from Microsoft, and his comments about the legacy of Raymond Loewy from the 1940s. It was a quick referral to Loewy’s design principles and their application in modern software development. As a UX designer nearly 70 years later, being taught by the classics feels like an extraordinary experience. I was particularly intrigued by the concept of “Most Advanced Yet Acceptable” (MAYA), which emphasizes the delicate balance between innovation and familiarity in design.

Loewy’s vision of seamlessly blending aesthetic appeal with functional efficiency made a lasting impression on me. It reminded me of the work of another design legend, Dieter Rams, who also championed the principles of simplicity, clarity, and user-centered design. The connection between Loewy’s ideas and Rams’ design philosophy became evident, as both recognized the importance of creating designs that are visually pleasing, intuitive, and purposeful.

In the digital realm, guided by the insights gained from the course and the legacies of Loewy and Rams, I have embraced the significance of their design philosophies. Their principles serve as a constant reminder that even in the ever-changing digital landscape, the blend of aesthetics, functionality, and user-centered design remains paramount. By applying the MAYA principle and drawing inspiration from Loewy we can create transformative experiences and push the boundaries of what is possible in our creative endeavors.

Photo by Andrea Piacquadio:

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