Latest Work
Take a look at the stuff I have been working on recently.
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Stash App - Liberty
Inhancing the user experience of the Stash investment app. Through a thoughtful and user-centric approach, we were able to streamline the onboarding process, making it more intuitive and accessible for both novice and experienced investors. Our design improvements included a simplified navigation system, clearer investment options, and an engaging visual interface, ensuring that users could easily comprehend their financial portfolios and make informed decisions. By conducting user testing and incorporating feedback, we fine-tuned the app’s functionality, resulting in increased user engagement and satisfaction. The emphasis on UX not only made Stash more user-friendly but also fostered trust and loyalty among our growing user base, ultimately driving the app’s success in the competitive fintech market.
Absa Acticate
By focusing on user-centric design principles, we were able to create an intuitive and engaging platform that empowered users to make informed investment decisions with ease. Through extensive user research and iterative design, we refined the app’s interface, making it not only aesthetically pleasing but also highly functional. User feedback was at the core of our design process, ensuring that the app met the unique needs and preferences of our target audience. As a result, the ABSA Activate Investment App not only exceeded user expectations but also drove increased user engagement and satisfaction, ultimately contributing to the app’s success in the competitive financial technology market. This project exemplifies how a strong commitment to UX can transform a digital product into a user-friendly and impactful tool.
BMW Spotlight
By prioritizing user experience, BMW ensured that every step of the ordering and production process was intuitive, efficient, and tailored to the needs of both customers and plant workers. Through extensive research and iterative design, they streamlined the order customization process, making it effortless for customers to configure their electric Mini. Additionally, by enhancing the user interface for plant workers, BMW improved production efficiency, reducing errors and bottlenecks. The result was a seamless and responsive system that not only met the demands of the electric Mini market but also enhanced overall productivity and customer satisfaction. This successful integration of UX principles underscores how a user-centric approach can revolutionize traditional manufacturing processes in the age of electric mobility.